Sam Gerrans

Sam Gerrans is an English writer and independent thinker with backgrounds in languages, media, strategic communications, and technologies. He is driven by commitment to ultimate meaning and focused on authentic approaches to both Realpolitik and revelation.

Key projects:

  • Independent writer: The Qur’an: Complete Revelation, The God Protocol, The Mysterious Letters of the Qur’an: A Complete Solution (2014-2022)
  • Op-ed writerRussia Today (2014-15)
  • PR consultancy owner, (2010-2014)
  • Radio presenterSputnik Radio (2010-2013)
  • Director of International ProjectsMikhailov & Partners (2008-2010)
  • Copywriter, (2000-2008)


Sam Gerrans holds a BA (Hons) in Russian Language and Literature and speaks Russian fluently. He has a high-level professional background in international public relations and extensive writing experience in the Russian context. He has lived in Russia for more than twenty years, and has held Russian citizenship since 2002.

In the wake of the events of early 2022 he produced over forty videos on YouTube, leveraging his experience to give Western audiences a basic understanding of how media is used to craft false narratives, and offering a deeper appreciation of what one might call the Russian point of view than is available via mainstream Western channels.

The Mysterious Letters of The Qur’an: A Complete Solution

2020 – 2022

The Mysterious Letters of the Qur’an: A Complete Solution presents a convincing, cohesive, and logical description of the purposes and operations of those letters of a non-lexical character in the Qur’an which are called in Arabic al ḥurūf al muqaṭṭaʿāt (or the cut or disjointed letters), and called more generally in English the mysterious letters. Understanding of these letters has eluded Muslims for over 1,400 years, their default position being that any attempt to decode them is either futile or blasphemous. 

Sam Gerrans submits his solution to this longstanding enigma in support of — and by way of authentication of — his broader project as summarised in The God Protocol.

Published 2022.

See quranite.com.

The God Protocol

2020 – 2022

While The Qur’an: A Complete Revelation exposes unambiguous tensions between Traditionalist Islam and the book that religion claims as its foundational scripture, that result was not Gerrans’ motivation for writing it. Sam Gerrans believes in God and accepts the veracity of the Qur’an. His identification of Traditionalist Islam’s preoccupations as a usurping narrative is a function of his process of due diligence upon the contents of the Qur’an rather than his primary interest. The motivation driving The Qur’an: A Complete Revelation was to provide a textual corpus in the English language which could supply a legitimate formal basis for his principal objective which is described now in full in his book The God Protocol.

The God Protocol identifies that mechanism in the Qur’an by which miscreant ruling elites of the past were made accountable before God and applies the same principle to the worldwide ruling elite of today.

First Edition, 2021.

Second Edition, 2022.

See quranite.com.

The Qur’an: A Complete Revelation

2014 – 2022

The Qur’an claims to be a complete revelation to mankind from the creator of the heavens and the earth.

Traditionalist Islam, while paying lip service to the Qur’an, is predicated chiefly upon other texts — the aḥādīth — and interpretations and schools of thought derived from the same, the result of which is an ossified and increasingly discredited cultural narrative.

Whereas most translations and expositions of the Qur’an assume Traditionalist Islam’s conclusions, his principal work The Qur’an: A Complete Revelation is built upon a system of hermeneutics in which preference is given to definitions originating in the Qur’an itself and to values derived by processes of pan-textual analysis. Values for key terms thus demonstrated are enforced across the text and documented.

First Edition, 2017.

Second Edition, 2021.

Third Edition, 2022.

See quranite.com.

Op-ed Writer

August 2015 – November 2016

Contributed weekly columns on freelance basis to the Op-Edge department of Russia Today.

Briefed to write authentic, original copy to stimulate debate.

Succeeded in becoming one of RT’s most compelling writers, consistently generating traction among readers and on social media.

For all articles see here.

PR Consultancy Owner

January 2010 – July 2014

Opened and ran boutique PR consultancy helping companies in Moscow meet international communications requirements.

Services included: consultancy, translation, editing, and original copywriting.

Worked with the following either directly or via existing agencies: Borjomi, First Russian Recovery, InterRao, Microsoft, Mikhailov & Partners, Nomos Bank, Nordgold, Onetwotrip.com, Perimetrix, Rosinter, Russian Railways, Mikhail Prokhorov, Samsung, Seagate, Sollers, Telenor, TKK.

The nature of much of this work is confidential and covered by non-disclosure agreements; examples of non-confidential work are provided below:

Mikhail Prokhorov
Brief: to write (as part of a group) the political manifesto for Mikhail Prokhorov, a Russian billionaire who was running against Vladimir Putin in the 2012 Presidential elections. Approach: to strike a businesslike, matter-of-fact and decidedly Russian tone which echoes the client’s reputation as an effective business leader.
Perimetrix
Brief: to present a complex product online simply in English for this Russian technology company. Approach: advised the company to create informational pathways beginning on the homepage which would allow non-specialists, technical specialists and C-Suite decision-makers to access relevant information quickly and to drill down from there. Worked with designers to create the site, and wrote copy in English based on a Russian brief. The result was then translated into Russian.
First Russian Recovery
Brief: to present the company's profile online in English. Approach: advised the company to move away from its existing presentation and showcase itself simply and succinctly. Trimmed and rewrote copy in English based on the Russian original. The result was then translated back into Russian for domestic uses.
Telenor
Brief: to write product copy for Telenor in English. This scenario entailed delivering output for a Norwegian company using English as a business medium for a decision-maker whose native language is Russian. Approach: to work with all parties to achieve an outcome which communicates key facts simply and in a way which all stakeholders would understand.
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Radio Presenter

September 2010 – November 2013

Devised, produced, wrote and presented two successful, popular weekly radio shows for the Russian state international English-language radio station Radio Sputnik (formerly Voice of Russia).

Total output: 180 shows.

Home from Home: an interview with a different Moscow expat each week about their reasons for moving to Russia and their experiences in the country: sample show | all shows.

Inside Out: a weekly op-ed radio journal describing the underbelly of life in Russia from the point of view of someone deeply embedded in the life and culture: sample show | all shows

Director of International Projects

September 2008 – August 2010

Engaged by Russia’s premier strategic communications company Mikhailov & Partners as client interface and personal consultant to high-profile Russian clients needing to engage effectively with target audiences via Western media.

The Holmes Report lists Mikhailov & Partners as following:

Number 1 Communications Consultancy in Central and Eastern  Europe Mikhailov & Partners advises Russian and global business leaders, helping them to take and maintain the strategic initiative in building their reputations and managing communications.

The role focused on the creation and management of bespoke international campaigns for high-profile clients.

Responsible for annual budgets of one million USD with three direct reports and multiple out-of-house teams.

Key clients and projects below.

Vladimir Yakunin, President, Russian Railways
Accompanied Mr Yakunin personally internationally facilitating press interaction at multiple destinations including: Singapore, Libya, Germany, Spain, UK, Mongolia and Slovakia. Liaised with international press ensuring that client interviews were efficiently and professionally managed and oversaw the monitoring of media coverage and writing of reports thereafter.
Mikhail Prokhorov, CEO, Onexim Bank
Provided PR support in collaboration with other agencies – chiefly Burson & Marsteller – to facilitate client's purchase of Brooklyn Nets basketball team. Participated closely in process of providing press training to client prior to meeting international media. Managed the logistics of bringing 60 Minutes and Bloomberg to Russia to film client as part of media support for the client's international projects.
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Film Reviewer

2004 – 2008

Wrote cinema reviews off and on as a side gig. These focused on the English-language film scene in Moscow at the time, first for Expat.ru and then for The Moscow News.

sample review | all reviews

Copywriter

2000 – 2008

Wrote advertising, editorial, and product copy for both Western and Russian companies, primarily in the areas of software development, investment banking, and publishing.