Shannon Cullum hails from Toronto, Canada, “the place where nothing bad ever happened.”
His father worked in advertising and it was this line of work which attracted Shannon. He worked his way up through a number of companies, finding his niche with Saatchi & Saatchi. He has worked with them in Indonesia, China, Thailand, India and the Philippines.
With all this developing-market experience, he was offered the CEO spot for the company’s Russian office where has now been for three years.